Strategy
Manulife Puts Wealth, Other Units Under Single Brand
The Toronto-based organisation has unified a number of its business units, including wealth management, under a single brand.
International financial services group Manulife is melding its wealth, institutional, retail and asset management businesses under a single brand: Manulife Investment Management.
These businesses formerly operated under multiple brands and as separate units in different markets.
The new brand applies across the businesses in a number of regions, except in the US, Toronto-based Manulife said in a statement.
"Manulife Investment Management brings the absolute best of Manulife and John Hancock's wealth and asset management offerings to our customers through a strong, unified, structure and global brand," Paul Lorentz, president and chief executive, global wealth and asset management, said.
Regional application
The retail business will use the Manulife Investment Management
brand around the globe, except in the US, where the firm will use
John Hancock Investment Management. Over time, this will replace
Manulife Asset Management in Asia and Europe, Manulife
Investments in Canada, and John Hancock Investments in the
US.
Similarly, the retirement business will use the Manulife brand around the globe except in the US, where it will use the John Hancock brand.
The new Manulife Investment Management brand will also replace global legacy branding supporting the public markets' institutional business, including Manulife Asset Management and John Hancock Asset Management brands.
Across the private markets businesses, including Hancock Natural Resource Group, Hancock Capital Management and the John Hancock Infrastructure and Real Estate brands, they will become Manulife Investment Management, with the exception of Hancock Natural Resource Group, which will evolve to be more closely affiliated with the Manulife Investment Management brand.
As of 31 March 2019, Manulife had over $1.1 trillion ($849 billion) in assets under management and administration. It is listed in Canada, the US and Philippines.
