New York-headquartered alternative asset manager Blackstone has just released the findings of its latest “Advisor Pulse” for Spring 2025.

A survey by private market investment titan Blackstone reveals strong advisor interest in private markets, with 81 per cent planning to introduce them to clients for objectives such as capital appreciation, income generation and diversification.

While most advisors allocate at least 5 per cent to private equity and private credit, one of the fast-growing segments over the past 15 years – allocations to private real assets, such as infrastructure and real estate, are also popular for their potential to enhance returns and stability across market conditions, the survey shows.

Although it is perhaps unsurprising that large private market firms such as Blackstone produces a survey showing rising enthusiasm for the asset class, this appears to be in line with what this news service has seen in recent months. For example, in January, US-based Hamilton Lane published a survey showing that private market allocations are rapidly becoming a significant portion of advisors’ book of business in 2025. 

Private infrastructure and private real estate have the potential to provide a range of benefits in investor portfolios across market environments, Blackstone said in its study. They have a track record of delivering capital appreciation, income generation, inflation mitigation, and low correlation to traditional public asset classes.

Details
Nearly all surveyed advisors want clients to consider private markets: 81 per cent of advisors said they plan to introduce private markets to clients who have not allocated yet. Given the wide range of objectives clients can pursue with private markets, surveyed advisors see broad applicability. Common objectives include capital appreciation, income generation and diversification.

Blackstone’s Advisor Pulse is a quarterly survey of more than 300 financial advisors across the globe, uncovering their beliefs and attitudes towards private markets investing.

A majority of advisors allocate at least 5 per cent to private equity in growth-oriented client portfolios, the survey shows. Global family offices have an average allocation of 22 per cent to private equity in portfolio – while only 10 per cent of surveyed advisors approach that level.

For income-oriented client portfolios, a majority of advisors also allocate at least 5 per cent to private credit, according to the survey. Private credit has been one of the fastest-growing segments of the financial system over the past 15 years, with the potential of offering higher yields and less market volatility than traditional fixed income investments.

Most advisors allocated to private real assets for capital appreciation (47 per cent) and income generation (38 per cent), the survey reveals. Private infrastructure and private real estate have the potential to provide a range of benefits in investor portfolios across market environments.