The firm was born a year ago on 1 January 2022 from the merger between insurtech startup Singlife and Aviva Singapore.

The company formally incorporated and known as Singlife with Aviva, will be known as Singlife.

The new company was formed by the merger between insurtech startup Singlife and Aviva Singapore on 1 January last year. 

The change will help cement the company as a Singapore-grown company and build its brand as one born in Singapore with regional ambitions, it said in a statement. 

All policies and financial advisors will remain unchanged, with the exception of procedural and legal references to the updated brand name and logo in the future, it added.

Singlife recently rolled out an accelerator programme to spur and support growth of insurance technology startups.