Australia and New Zealand Bank bolsters its digital media strategy by creating a new dedicated role.

ANZ, one of Australia's Big Four banks, has a created a new digital media position as part of efforts to improve its relationship with clients and stakeholders.

Amanda Gome, previously the publisher of Fairfax business magazines such as BRW and Smart Investor, assumes the newly-create role of group head of strategic content and digital media. In this post, she will lead the strategic development of digital content relationships, as well as support ANZ's businesses in building commercial linkages through social media. She reports to Paul Edwards, the group general manager for corporate communications. 

"Companies now have the ability to create and distribute quality news, research and insights that connect with key stakeholder and market segments in powerful new ways," said Gome in a statement.

In addition to her duties, she will also be responsible for the bank's internal digital media assets, including the corporate intranet and the introduction of social collaboration tools, and for the internal culture to support its social and digital media plans.

She begins 11 March 2014.