An investment firm that focuses on the media and entertainment sectors has created a new Singapore-based unit.

Aurora Media Holdings, an Asia-based media and entertainment investment house, has created a speciality financing unit working out of Singapore that concentrates on media and entertainment businesses. The unit is called Aurora Media Capital.

Aurora will work through this new arm to streamline its investment, acquisition and exit processes in Singapore. The new business provides financing solutions to content producers through equity involvement, bridge loans, and tailoring specific financing and consulting packages for projects and companies.

"Investing in film, broadcast content, new media technologies and infrastructures in the wider regional and international market, this new initiative enables the formation of new investment capital by providing investors an opportunity to access a portfolio of projects," the firm said in a statement yesterday.

Aurora Media Holdings focuses on investment-grade media assets and has taken part in film deals like the faith-based film "100 Yards". Co-produced with Singapore, US, and the Philippines, the film is co-directed by Dale Fabrigar, whose last film won the Palm Beach International Film Festival, and stars one of Singapore's most popular actresses, Rebecca Lim.

Justin Deimen, group managing partner and head, investments of Aurora Media Holdings, is joined by Terence Kong, group managing partner and head, lifestyle concepts, and Jeremy Sim, group MD and head, special projects, as co-founders of Aurora Media Capital.