The new COO and general counsel will play a critical role in the firm's efforts to expand its business of investing with an endowment approach for its clients.

3 Capital Partners, the Hong Kong-based private investment office that allocates capital for ultra-high net worth families in Asia, has appointed Jonathan Shelley as chief operating officer and general counsel.

Based in Hong Kong, Shelley will report to Alex Yu, chief executive officer and co-founder of 3 Capital Partners. He will be responsible for executing the business strategy of the firm, overseeing operations and the legal and compliance functions, and streamlining systems and processes to accelerate growth across Asia. Drawing on his legal experience in alternative investment, Shelley will also be instrumental in structuring 3 Capital Partners’ private equity investment programme, the firm said in a statement yesterday.

Shelley joins from Allen & Overy in Hong Kong where he specialised in private equity fund formation and investments, including in secondary transactions. Prior to this, he worked at O'Melveny & Myers LLP for 13 years in Shanghai, London and Hong Kong, advising high profile alternative investment firms, sovereign wealth funds and other institutions.

Commenting on Shelley’s appointment, Yu said: "Jonathan will play a critical role in our efforts to expand our business of investing with an endowment approach for our clients. Furthermore, his experience of working with some of the biggest names in the private equity industry will benefit our clients and partners.”

Shelley commented: “Joining 3 Capital Partners represents an enormous opportunity for me at a time when Hong Kong strives to become a leading regional hub for family offices and the allocation of private wealth towards private equity continues to grow in the region. 3 Capital Partners is unique in its endowment investment approach, strong alignment with clients, and commitment to continuously reinvest in its business.”

3 Capital Partners has implemented portfolio analytics tool Venn by Two Sigma, to provide best-in-class technology and client support functions, as well as a quantitative approach to multi-asset portfolio risk and investment decision-making. 3 Capital Partners will use the platform to increase the strength of its portfolio management capabilities, enhance the portfolio construction process and manage due diligence by unlocking information through advanced data analytics.

3 Capital Partners is a private investment office that allocates capital on behalf of ultra-high net worth families in Asia. 3 Capital Partners is based in Hong Kong and regulated by the Hong Kong Securities and Futures Commission.