New York-based BNY Mellon appoints new chief executive for Singapore.

BNY Mellon has appointed Winnie Chen as its Singapore chief executive, replacing Francis Braeckevelt, who will focus on leading international operations, including Latin America.

Chen ia taking on this role in addition to her responsibilities as Asia Pacific head of treasury services, effective immediately, the firm said in a statement. She will be responsible for driving growth priorities in Singapore, while ensuring that the firm’s governance and control structures are aligned with regulatory expectations.

With over 20 years of experience working in the United States, Greater China and Singapore, she brings an international perspective to her newly-expanded role. Chen is also experienced in working across a number of areas including credit administration, sales, treasury services, and transaction banking, the firm continued.

Prior to joining BNY Mellon, Chen was at UOB, where she was the bank's group head for financial institutions sales for almost five years. Before that, she was head of financial institutions sales, North Asia, for ANZ in Hong Kong. 

“Singapore is a regional hub for crucial functions at BNY Mellon including operations and engineering, and serves key clients in the region,” said Fangfang Chen, Asia Pacific chair and Asia Pacific head of global client management at BNY Mellon. 

“Winnie’s broad expertise will be instrumental as we implement our Singapore growth agenda to drive client service excellence and innovation,” Fangfang Chen added.

BNY Mellon, which has also said that Asia Pacific is an important growth driver for the firm, has been deepening its presence in the region with several senior hires. Established in 1784, BNY Mellon is America’s oldest bank, with $46.6 trillion in assets under custody and/or administration and $1.9 trillion in assets under management.