A former Julius Baer senior figure in Asia is taking up a leadership role at Bank of Singapore in June.

Bank of Singapore today said it has appointed former Julius Baer figure Vi Sun Yang (main picture) as its head private banking for the ASEAN region, taking effect from 29 June this year.

Yang will report to the bank’s CEO, Jason Moo, Bank of Singapore said in a statement. Her role is an existing one: Moo is currently interim head of private banking, Singapore. With Yang's appointment, the role has been retitled, a spokesperson told WeathBriefingAsia when asked about the matter.

With a work record lasting more than three decades, Yang was previously market head for Southeast Asia at Julius Baer. Before this, she spent 14 years with UBS Singapore, where she held several senior leadership positions, including head of the private client segment covering seven markets in Asia and market head for Indonesia. Previously, she worked at American Express, DBS and Standard Chartered.

In other moves, Bank of Singapore appointed Eng Chien Chan in March as market group head for Greater China and Bernard Heng as head of customised solutions in its investment solutions group.

Yang will be leading the bank's growth and development in the region, which it describes as its largest market.

Bank of Singapore dubs its growth strategy as The Next Frontier, which includes an “Asia Shift” aimed at capturing rising Asian wealth flows.

In 2025, Bank of Singapore reported that it had exceeded its previously-announced target of $145 billion in assets under management (AuM) set in 2023, growing global AuM by more than 20 per cent.

Yang holds a bachelor of business administration with first class honours from the National University of Singapore, a master of science in wealth management from the University of Rochester, William E Simon School of Business, and a master of advanced studies in finance from the University of Bern.