The new head of digital proposition and distribution brings a combination of asset management, fintech and digital distribution expertise which the firm said would be instrumental in strengthening its proposition, deepening strategic partnerships, and connecting more investors across Asia.

Eastspring Investments, the $291 billion asset management business of UK-listed Prudential plc in the UK, has appointed Azril Ikram (pictured) in the newly-created role of head of digital proposition and distribution, with immediate effect.

Based in Singapore, he will report to Salman Haider, chief distribution officer, head of ASEAN and chief executive officer, Singapore. Ikram will lead development and execution of Eastspring’s digital proposition and distribution strategy across Asia. Working with the firm’s distribution and product teams, he will focus on building strategic digital partnerships, deepening engagement across key digital wealth platforms and ecosystems, and expanding access to Eastspring’s investment solutions through digital channels.

“Strengthening our digital proposition ... means working closely with strategic partners to understand their priorities, co-create relevant solutions and broaden access to Eastspring’s investment capabilities across Asia,” Salman Haider said. “Azril’s combination of asset management, fintech and digital distribution expertise will be instrumental in strengthening our proposition, deepening strategic partnerships, and connecting more investors across Asia.”

Earlier in October, Eastspring appointed Pierre-Julien Jandrain as chief risk officer, effective 12 October. Based in Singapore, he be succeeds Terence Lim.