A report says that a cluster of European family offices – none of them mentioned by name – are looking at Hong Kong as a base.

Hong Kong’s ambitions to build out its family office sector got a fresh twist with a media report saying that about 30 European family offices have expressed interest in establishing operations in Hong Kong. 

They’re attracted by the city’s tax incentives and growing optimism about the prospects for China’s technology sector and Hong Kong’s property market, according to InvestHK and industry participants, a report by the South China Morning Post said. (InvestHK is the department of the Hong Kong government responsible for Foreign Direct Investment.)

The SCMP quoted Jason Fong, InvestHK’s global head of family office, as saying that the government agency was assisting 30 European family offices that had indicated plans to set up in the city, accounting for about 19 per cent of the 160 family-office cases currently being handled by InvestHK.

The report did not mention any European family office by name, as far as WealthBriefingAsia was able to judge.

The report cited a recent Deloitte report that said the number of single-family offices in the city rose 25 per cent over the past two years to about 3,384 by the end of 2025. The professional services firm estimates in total that there are about 8,000 family offices (specific figures can vary, depending on how family offices are defined.) Singapore is said to have about 2,000. Both Asian centres have developed structures and regulatory regimes to attract these entities in recent years. To an extent, they are barometers of globalisation, as well as a shift in the economic centre of gravity to Asia.

The report also chimes with the "family offices in motion" analysis that this publication issued earlier in 2026. Not all of the shift is about a disenchantment with Europe and preference for Asia – although that is an element. Some of the move is caused by family changes – younger members heading out to Asia, or the desire to be closer to the investment action in the region, and so on. 

Last month, Boston Consulting Group said that Hong Kong had matched Switzerland as the world's largest cross-border financial hub and is on course to surpass it.