The firm claims to be unique in using technology to deliver financial planning and other wealth management services in a highly scalable, efficient way.

US-based digital financial planning and services firm Facet Wealth has appointed Paul Martin as its chief technology officer.

Martin most recently served as CTO for Workspace.com. Prior to his role at Workspace, Martin led Sequoia Software. His role involved leading the business to an initial public offering; Sequoia was eventually bought by Citrix Systems.

“Managing and scaling a fast-growing tech organization is Paul’s specialty,” Anders Jones, co-founder and CEO of Facet Wealth, said. “Facet’s core value prop is leveraging technology to lower the cost and increase the availability of financial planning, and Paul’s experience and leadership are a great addition to the team."

Facet Wealth is a registered investment advisor and based in Baltimore, Maryland.