As an example of UK institutions developing a global brand, Dulwich College's Asian network has expanded with the official launch in Singapore.

Dulwich College, the London private school that now operates as an international brand, has marked its official opening in Singapore and the institution’s sixth school in Asia.

The Singapore campus is the network’s Southeast Asia flagship, adding to other schools in the Dulwich College network in China and South Korea, according to a statement.

While originally a British school, the franchising of the Dulwich College brand ethos internationally is an example of how such establishments have sought to capitalise on their renown and tap into demand from Asia’s expanding ranks of affluent families. It also caters to expats and other families seeking to put their children into such international schools. Harrow, another renowned UK private school (confusingly kwown as a "public school") also has an Asian presence via its international arm. Such developments are seen as how schools are leveraging their brands and becoming UK service sector exporters.

The opening ceremony included Dr Amy Khor, senior minister of state for ministry of health and ministry of manpower, and Dr Joseph Spence, master of Dulwich College in London. Others attending were Lord Turnbull, chairman of the board of governors at Dulwich College; Fraser White, founder and executive chairman of DCI; Christian Guertler, CEO of DCI, and Nick Magnus, headmaster of Dulwich College (Singapore).

The school welcomed its first intake of 884 students in August 2014, which it said was the largest opening population of any international school. There are 920 students enrolled, with an eventual capacity of 2,500 students from toddlers to Year 13 planned. Phase two of the college's construction was brought forward by one year in response to demand for places at the academically selective international school and will be completed in 2016, with a total investment of up to S$400 million ($296.6 million).

Among the renowned former pupils of Dulwich College in the UK are the writers PG Wodehouse, Raymond Chandler and CS Forester.