The CMO has worked in a variety of sectors, ranging from aviation to retail.

Hang Seng Bank has appointed Jordan Cheung (pictured) as chief marketing officer, effective 19 December. He will also become a member of the lender’s executive committee, it said yesterday.

Having worked in insurance, aviation, hospitality and retail, Cheung is an experienced business leader in Hong Kong and other regional markets. Prior to joining the bank, he was vice president, CRM and performance marketing at yuu, Dairy Farm International, the largest loyalty club in Hong Kong. 

Cheung holds a bachelor of integrated business administration degree from The Chinese University of Hong Kong. 

“Jordan brings with him extensive knowledge in digital marketing, innovation and business transformation. His expertise will help us shape the future of our brand and customer engagement,” Diana Cesar, executive director and chief executive of Hang Seng Bank, said.