Global consulting firm Mercer continues Greater China push with a new talent business senior hire.

Mercer, the global investment consulting firm, has strengthened its Greater China talent pool with a new senior appointment, continuing to widen its footprint in the region after a number of top-level moves.

Xu Sun joins the firm as Greater China talent business leader, responsible for leading the Greater China talent team, which integrates consulting, information and technology to help clients achieve measurable results, according to a statement.

Sun brings over 15 years of corporate and consulting experience in Greater China, particularly in areas of organisation development, change management and operational model effectiveness. Most recently, he founded his own management consulting company.

In this Beijing-based role, he reports jointly to Susan Haberman, the talent business leader for growth markets, and Jonathan Grove, the managing director for Mercer Greater China. He takes over from Alan Zhang, the managing director for China who has been covering the Greater China talent business leader role prior to this hire.

The appointment complements recent efforts by the firm to bulk up in the Asian region and raise the profile of its wealth management practice.

In early January 2014, Mercer named former Towers Watson London executive Adeline Tan as the new investment advisory head for its Hong Kong office. In late 2013, the company named Lisa Sun as managing director and market leader for ASEAN and Cara Williams as head of wealth management in Asia. 

Mercer also introduced the Mercer Advisor Portal in 2013, which wealth managers, private client managers, private banks and financial advisors can access to improve the performance of their clients' assets.