Strategy
New Venture Aims To Gain From Move Away from Fleets Of Corporate Jets

Portugal-headquartered
Jet
Republic believes its start-up selling "fractional
ownership" of aircraft will benefit from a
corporate reluctance to abandon private aircraft altogether,
according to Reuters.
Chief executive Jonathan Breeze said: "The ultra high net worth market has been affected by the current global financial crisis. Many of those people with private jets are looking to sell them and switch to a fractional ownership model or jet card scheme."
Mr Breeze said the proportion of aircraft on the European market that is for sale has nearly doubled from a year ago. "In the last three months, it's jumped to a little under 12 per cent. Another 100 jets have been pushed into the market."
The company estimates 211 business jets with a total value of
$3.4 billion are at present on the market in
Europe.
Jet
Republic, which launched in September 2008 and will start flights
in October 2009, said an unexpectedly high 30 per cent of
sign-ups were from governments and big corporations, as opposed
to the 10 per cent it originally forecast. "Companies are selling
fleets of aircraft but they haven't said they are stopping flying
on business jets," Mr Breeze said.