Quilter confirmed yesterday the rebrand of its cross-border wealth management business to Quilter International.

Retiring the Old Mutual name at Quilter follows other rebrand completions in the group, including Intrinsic to Quilter Financial Planning in 2019 and the Charles Derby Group to Quilter Financial Advisers in January this year. Quilter was spun off from its South Africa parent Old Mutual in June 2018 and is listed separately on the FTSE250 and Johannesburg stock exchange. Its international business, based in the Isle of Man, offers financial planning to expats and local investors globally.

“The Quilter brand already has substantial heritage in the international markets thanks to Quilter Cheviot;” and renaming the service Quilter International will “further raise the profile of the value of advice and the benefit of wealth management in the international cross-border markets," said chief marketing officer Michelle Andrews. The firm has been keen to present a unified front in the advice market as clients look for brand awareness and economies of scale.

The group reported a “strong” Q4 in 2019 from its international business, with gross flows of £800 million, up from £500 million a year earlier. Its overall performance last year is reported by this newswire here.