Philippines-based real estate firm Ayala Land seeks high net worth investors from Hong Kong with second Asia-Pacific branch.

Ayala Land, the real estate arm of Philippines-based Ayala Corporation, has opened its second international office in Asia-Pacific in Hong Kong.

The launch follows the opening of its first offshore branch in Singapore in September 2013. The expansion into the region's key business markets is part of a bid to attract high net worth investors into the growing Philippine market. According to Thomas Mirasol, president of ALI international sales, when Ayala Land opened in Singapore it had meant to target to the overseas Filipino workers market but was surprised when many Singaporeans also showed interest. The company is hoping to duplicate this experience in Hong Kong. 

ALI has a wide real estate coverage in the Philippines, covering residential subdivisions and condominiums, commercial buildings, industrial business parks, shopping centres and hotel and entertainment operations. Ayala Land International Marketing (Hong Kong) was officially unveiled on 16 February 2014.