Environmental, social and governance issues are now considered important measures of firms' performance.

San Francisco-headquartered TruValue Labs, which uses masses of data to help clients see how environmental, social and governance ideas are driving business, has rolled out a new indicator that harnesses artificial intelligence (aka AI) and “big data”.

The firm’s ESG Momentum Score aims to show trends in performance along ESG guidelines based in daily data, TruValue Labs said in a statement. The offering is designed to get around the current problem of how much ESG information comes from companies, rather than external sources.

While still a controversial topic, TruValue Labs said in a statement that there is a link between momentum towards achieving ESG goals and investment results. 

TruValue Labs’ Insight360™ suite of products now includes an ESG Momentum Score™, which quantifies the positive or negative ESG momentum of a company.