The story highlights how in Asia-Pacific and other regions, digital platforms for the retail/mass-affluent end of the wealth spectrum continue to develop. In the latest example, the Singapore bank is working with Saxo.

Trust Bank Singapore has announced the full launch of its trading platform for US stocks and exchange-traded funds. It is available to all customers on the Trust App. 

The Asia-based bank has partnered with Saxo Singapore to give access to more than 7,000 US stocks and ETFs, it said in a statement yesterday. As part of the rollout, Trust Bank is offering zero commission on trades until 30 June 2026. Customers can win free fractional stock worth up to $500 when they make their first trade of at least $1,000, it said.

The development is an example of how being able to trade in and out of stocks and manage funds online is an increasingly familiar part of the world’s wealth management landscape – and Asia is no exception. 

Digitally-driven platforms continue to develop. In September last year, for example, Moomoo Private Wealth said that Singapore’s accredited investors are among the fastest growing clients on that platform (launched in 2023). Others in the space include the likes of Tiger Brokers (as profiled here), Saxo Bank and Swissquote, among others. There is also a sense that such businesses are trying to crack the code of how to serve mass-affluent clients well and at scale – an area explored here and here.