A new player has entered the luxury "destination club" arena.

Singapore-headquartered Afini, a members-only club for affluent Asians, has launched what it calls the region’s only “luxury destination club”, based on similar offerings in the US.

Members pay a one-time initiation sum of $15,000 and an annual renewal fee of $2,000. It offers founder memberships at a privileged sum of $8,888 to commemorate the launch.

Afini's curated residences are situated in prime beach, mountain and city destinations, designed for families and groups. For occasions when larger villa accommodations are not required, or to give members access to remote destinations, the organisation said it has secured exclusive partnerships with “iconic hotels”. The firm said that because it controls and manages its residence collection exclusively, only members can book these properties at nightly rates averaging 15 per cent – 45 per cent below market rates.

The organisation is headed by chief executive John Blanco, who has worked in the luxury hotel business over the past 20 years.  Having mainly worked with Ritz-Carlton Hotels during his career, Blanco most recently oversaw operational performance of seven luxury hospitality assets in the Indochina Land portfolio, a statement from Afini said.

Other figures at Afini are chief operating officer Martin Pucher and chief financial officer Ben Rule. Pucher has over 20 years of experience; most recently he was founder and COO at Inspirato, leading operations and technology for the luxury destination club.

Rule has more than 12 years of experience at Exclusive Resorts and Inspirato to oversee Finance, Strategy and Property at Afini.

Afini has completed an initial funding round, and is backed by a diverse group of investors located globally.