Denis Lefranc has been named Asia-Pacific chief executive at Societe Generale Asset Management.

Mr Lefranc, was appointed from his post as deputy chief executive of Fortune SGAM Fund Management in Shanghai, replacing Laurent Bertiau, who has moved on to become SGAM’s global head of sales and marketing in Paris.

Fortune SGAM Fund Management is a joint venture between Baosteel Group and SGAM, a unit of the Societe Generale Group that has around €358 billion ($558 billion) in assets under management.

Mr Lefranc started his financial career as an auditor at France’s futures regulatory body, from where he later entered Societe Generale’s legal division in 1992.