Wealth Strategies
Vietnam's Investment Promise: What Wealth Managers Say

Here is a collection of views from a raft of UK-based asset management figures who focus on, or who have significant exposures to, Vietnam. The Southeast Asian country has become one of the darlings of the emerging markets investment space.
With half of its population under the age of 35 and a rapidly expanding middle class, Vietnam is one of the most dynamic frontier economies, and has not suffered as dramatically from COVID-19 as other nations, at least in terms of publicly-disclosed data. This news service knows from past experience that a number of wealth managers are interested, and doing business there, such as Swiss private bank Bordier & Cie (see an interview here).
When it comes to investing in Vietnam, where are the best opportunities and how do they differ from those of other Asian countries? What’s the attraction of accessing them in a single-country fund versus a broader frontier markets strategy? And how could Vietnam’s relationship with China affect the outlook for the region? The Association of Investment Companies in the UK has gathered comments from investment company managers investing in Vietnam.
Why Vietnam?
Khanh Vu, Co-Manager of VinaCapital Vietnam Opportunity
Fund
The main attraction of investing in Vietnam is that the country
is following in the footsteps of other “Asian Tiger” economies
that came before it such as Japan, Korea and Taiwan. So the
future trajectory of Vietnam's per capita income, consumer
spending, and of the general wealth of its citizens is fairly
clear. Furthermore, Vietnam is essentially the only Asian Tiger
country left to invest in – given how far economic development of
other Asian Tigers has already progressed.
Emily Fletcher, Portfolio Manager of BlackRock
Frontiers
Vietnam has been a poster child for frontier markets, having
experienced strong economic and social development over the past
two decades. The country has seen the benefits of more than $149
billion in foreign direct investment inflows over the past 20
years, supported by accelerating supply chain migration from
China – a trend that was established well before trade tensions
between China and the US emerged. This has driven huge increases
in manufacturing production, such that exports have grown at a
compound annual growth rate of 15.8 per cent over this period.
Domestically, demographics are in favour of sustainable growth.
Craig Martin, Manager of Vietnam Holding
Vietnam’s GDP per capita is expected to reach $5,000 by 2025, and
by 2035 there could be a further 35 million middle-income
consumers in the country. We think this provides exciting
prospects for investors. Vietnam is a very open economy from a
trade perspective, with more than 200 per cent of its GDP in
exports and imports. Over the last three decades it has
transformed from an exporter of raw materials, to a producer of
finished and semi-finished goods, as well as exporting services –
such as information technology.
Handling COVID-19
Ewan Markson-Brown, Manager of Pacific
Horizon
“So far Vietnam can be considered one of the more successful
countries at dealing with COVID-19. It has registered just over
1,000 cases and 35 deaths. The country initially strictly
controlled movement internally and externally and reduced cases
to zero, however after 99 days of no cases, an outbreak did occur
in Da Nang. Given the country’s relatively low level of income it
stands out as one of the world’s success cases.
Craig Martin, manager of Vietnam Holding
Vietnam’s handling of COVID-19 has rightly won praise and
admiration from many other nations. Books will be written on how
Asia as a whole dealt with the pandemic versus “the West” and
“the rest”. It is too early to attribute any one factor as the
key success factor, but certainly the cohesiveness of society and
the single-mindedness of the people in taking on a threat has
been a key part of the resilient response. Let’s not forget that
Vietnam was an early victim of SARS in 2003, and regularly faces
disease risk from Avian Flu and Swine Flu, so arguably has
developed better responses, protocols and communications to deal
with emerging infections, and indeed pandemics.
Dien Vu Huu, Portfolio Manager of Vietnam Enterprise
Investments Limited
Having dealt with SARS in 2003, Vietnam responded quickly to
COVID-19. From early March air, land and sea borders were all but
sealed to human traffic though not to trade. Formal lockdowns
have been few, brief and localized, which has limited the
economic impact while monetary and fiscal easing have been
aggressive, with local government bonds now bearing negative real
yields. Hospitality and tourism have been affected of course, but
domestic consumption has rebounded and stabilised and exports
continue to grow. The unfreezing of infrastructure spending has
added another driver of growth which is being reflected in the
local market.
Opportunities in Vietnam
Gabriel Sachs, Manager on Aberdeen Standard Asia Focus, said: “We
are bottom-up investors of course but from a macro perspective we
are very positive on Vietnam and have been building positions in
a couple of companies over the past two years or so. At the
moment we have almost 4 per cent of the portfolio in Vietnam. The
two companies operate in very different sectors – Nam Long is an
affordable housing developer primarily based in Ho Chi Minh City
and the other, FPT Corp, is a conglomerate which operates
primarily in the IT services industry but has fast-growing
telecommunications and education businesses. It is by far the
leading tech company in Vietnam hiring a third or more of all
computer science graduates in the country, many of whom study in
FPT’s own campuses.
Khanh Vu, Co-Manager of VinaCapital Vietnam Opportunity
Fund
Currently the manufacturing sector accounts for less than 20 per
cent of Vietnam's economy, but manufacturing contributed over 30
per cent of GDP in each Asian Tiger economy at the peak. This is
an indication of the extent to which Vietnam's future economic
growth will be driven by the further development of the
manufacturing sector - and the COVID-prompted relocation of
factories from China to Vietnam will accelerate this development.
Emily Fletcher, Portfolio Manager of BlackRock
Frontiers
The young, relatively well educated, and increasingly connected
population has helped steer change in how businesses interact
with consumers. With over 51 million smartphone users,
representing 80 per cent of the population aged 15 years and
older, awareness of mobile internet and usage has increased,
sparking further evolution of retail services. Similarly, the
global trend of improving health and wellness has not been lost
on Vietnam, leading to shifts in nutritional preferences and the
way people shop for food. Seen through this lens, consumer
related industries remain preferred areas for investment.
Dien Vu Huu, portfolio manager of Vietnam Enterprise
Investments Limited
“An innovator worth mentioning is Mobiworld Group. It is
Vietnam’s top retailer, with 3,600 stores nationwide, selling
mobile phones and consumer electronics, and is now moving into
small supermarkets. Management has proven adept at deploying
technology and systems to roil up fragmented industries, leading
Vietnam into the modern trade era.