UBS has named Hubertus Kuelps as its new group head of communications, a role which carries responsibility for the Swiss banking giant’s communications and branding activities globally.

Kuelps succeeds Michael Willi, who is leaving the firm after two decades to pursue other opportunities. He had been group head of communications for four years.

Kuelps joins from the business software firm SAP, where he was head of global communications for two years. Before this he spent over a decade at Allianz, latterly holding the role of head of communications for the Americas.

Based in the bank’s Zurich headquarters, Kuelps will report to Ulrich Körner, group chief operating officer and chief executive of UBS’ corporate centre.