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Accelerating Growth In Asia: Amundi’s Second Home Market
Amanda Cheesley
29 June 2026
At 's workshop yesterday, Eddy Wong, CEO, Asia highlighted that Asia is the fastest-growing retail region globally, with sustained wealth growth and a rising middle class. Institutional growth is important, with a large and fast-growing pool of assets, and the ageing population is driving demand for retirement solutions. “Amid the geopolitical uncertainty, investors are also increasingly looking for portfolio diversification,” he said at the event attended by this news service. Fannie Wurtz (pictured), deputy general manager, head of clients group and chair of Asia, said that Asia is Amundi’s second home market and a growth engine for the firm. "Its importance will continue to grow, driven by rising wealth and retirement needs, expanding institutional assets and stronger demand for diversification," she said. €473 billion ($538 billion) in assets under management were distributed in Asia at the end of 2025, she added, up fourfold since 2015, with more than €84 billion net inflows over 2022 to 2025. At the workshop, she shared Amundi's roadmap “Invest for the Future” to accelerate growth in Asia, with a target of generating €150 billion of net inflows in Asia over 2025 to 2028. To meet this target, the group plans to: - forge partnerships with leading wealth players across Asia and increase the number of wealth clients by +50 per cent by 2028; - expand client reach across all institutional segments to increase the number of institutional clients by +50 per cent by 2028; - cement Amundi's joint ventures leadership and continue to explore new JV opportunities in markets where it is the best way to achieve scale, access and relevance by addressing all retirement investment needs, by strengthening and tailoring Amundi’s solutions capabilities and using each country’s dedicated retirement schemes; - capture new frontiers’ fast-growing opportunities, in particular, focusing on South East Asian markets, notably by exploring go-local opportunities, both organically or through JVs. To achieve this, Amundi said it would invest in talent, with a +30 per cent increase in regional headcounts. It would also expand its solutions capabilities and product offer through product innovation across the full range of building blocks. “We're accelerating our ambitions to capture the region's significant opportunities, leveraging our powerful local presence, successful joint venture partnerships, and global-local investment expertise to better serve clients. With a clear roadmap in place, we're confident in achieving our €150 billion net inflows target over 2025-28,” Wurtz said. In line with a number of wealth managers, Amundi believes that emerging markets stand out as a source of opportunity thanks to stronger earnings per share (EPS) growth. The workshop, which was held at Amundi's London offices, was led by Fannie Wurtz, deputy general manager, head of clients group and chair of Asia, Vincent Mortier, deputy general manager and chief investment officer, Olivier Mariée, head of joint ventures and International Partner Networks, Eddy Wong, CEO, Asia, and Katsumi Fujikawa, CEO, Japan.