Web Version of Dow Jones Wealth Tool Launched

Stephen Harris

7 February 2007

Dow Jones has introduced a new Web version of Dow Jones Wealth Manager, which provides financial advisors with information to help build client loyalty and a strong, profitable customer base. Dow Jones Wealth Manager systematically maps trusted news from Dow Jones and other leading sources to client-specific investments and professional and personal interests. According to the company, the client news match functionality enables advisors to engage affluent clients and prospects with more frequent and meaningful communication, delivering a superior level of service that leads to more assets under management. A recent study commissioned by Dow Jones, "Cultivating the Affluent Client" found that the most successful advisors who practice a client-centric approach to wealth management have, on average, 10 times as many assets under management ($301 million) as financial advisors with other practice models, and more than 11 times the average fee-based assets ($184 million). The study also found that successful wealth managers build client relationships through regular and personalised client contact, and that clients want an average of 28 contacts per year from their advisor.