The latest moves and appointments in senior roles for Asia-Pacific wealth management.
Value Partners, the Hong Kong-based investment house, has appointed Alice Leung as managing director, head of digital. The role, which is a new one, is a sign of how digital commerce and marketing is an important growth area in today’s wealth sector.
Based in Hong Kong, Leung reports to the group’s chief executive, June Wong, the firm said in a statement yesterday.
Leung has extensive business-to-business and business-to-customer experience in digital leadership, digital transformation and creation, brand marketing, wholesale brand management and consulting, as well as social media strategy.
Most recently, Leung was head of digital, Asia-Pacific at Mattel. She led the company’s regional team and developed its e-commerce and digital marketing strategy for 12 markets in Asia-Pacific and 10 brands. Prior to that, she served as the digital branding lead at Accenture Interactive, where she drove digital strategies for institutions and brands, including Livi Bank, Standard Chartered Bank and AIA.